Social Networking

What is Social Media Management?

Social Networking is the act of interacting and networking with others in a social online environment via the use of a website. Social Networking is a popular Web 2.0 term and is a popular phenomenon in the 18-35 year old demographic, but growing rapidly for all ages and genders.

Social Media Management/Optimization (a.k.a. SMO) is the process of optimizing your company's social role on the web in order to increase business, boost sales, and enhance visibility, traffic, and overall web presence.

SMO differs from SEO in that the underlying goal of SMO is to generate company awareness from channels other than search engines. SMO seeks to generate company success by stimulating a social buzz about your website through a variety of social media tools, services and platforms. Some of the most popular methods of SMO include content distribution through blogs, vlogs, social networks, RSS feeds, and third-party applications or widgets.

Exposure Package

• Blog Posting  - three items per week (client supplies topic and bullets for 2 to 3 paragraph articles)
• Social Linking - Blog item linked to minimum of 20 social networking sites including Twitter, Facebook, and LinkedIN
• Forum Posting - minimum of 5 posts per week on blogs or forums of a related topic or industry (links will be indirect in signature line and/or profile).  If appropriate, drop direct link to an article,  sparingly, so as not to get flagged as spam
• Social Account Creation (Facebook, Twitter, LinkedIN) - create social accounts for client on these three networks and will post all content and promotions to these services.

Maximum Exposure Package

• INTERSELLER’S MOST EFFECTIVE  PACKAGE FOR MAXIMUM ROI
• Question/Answer Posting -  Questions asked or answered on Yedda, Yahoo Answers, or Wiki Answers 2 times per month (with client keyword and anchor text source links)
• Ezine Posting - One item per month to minimum 10 sites.  Ezine article will be based upon a one of the strongest blog entries of the month and may require additional information from client.  
• Blog Posting  - Four items per week (client supplies topic and bullets for 2 to 3 paragraph articles)
• Social Linking - Blog items linked to minimum of 20 social networking sites including Twitter, Facebook, and LinkedIN
• Forum Posting - minimum of 10 posts per week on blogs or forums of a related topic or industry (links will be indirect in signature line and/or profile).  If it is appropriate to drop a direct link to an article, it will be done sparingly. 
• Social Account Creation (Facebook, Twitter, LinkedIN) - create social accounts for client on these three networks and will post all content and promotions to these services.

Social Super-Star Package

• Press Release - Up to one web service press release per month (Client must give topic and content points)  To be released on a web based distribution service.  If client has a specific service that they would like to use, additional fees will be passed on at cost. 
• Question/Answer Posting -  Questions asked or answered on Yedda, Yahoo Answers, or Wiki Answers 4 times per month (with client keyword and anchor text source links)
• Ezine Posting - Two items per month to minimum 10 sites.  Ezine article will be based upon a one of the strongest blog entries of the month and may require additional information from client.  
• Blog Posting  - 5 items per week (client supplies topic and bullets for 2 to 3 paragraph articles)
• Social Linking - Blog item linked to minimum of 20 social networking sites including Twitter, Facebook, and LinkedIN
• Forum Posting - minimum of 20 posts per week on blogs or forums of a related topic or industry (links will be indirect in signature line and/or profile).  If it is appropriate to drop a direct link to an article, it will be done sparingly. 
• Social Account Creation (FaceBook, Twitter, LinkedIN) - create social accounts for client on these three networks and will post all content and promotions to these services.

The social sites where we focus your posting on are: 

In addition, InterSeller researches blogs, forums, and ezines which pertain to the clients’ keywords and business objectives.  InterSeller then selects which sites to participate on, based upon the traffic and site scores.  Also available at additional cost: are these extremely valuable services:

• You Tube and video services (client may substitute as a blog entry by providing digital video)
• Podcasts (write and record MP3 Podcasts, setup for automatic feed through iTunes and/or web site)
• Webinars (assist with script, A/V setup, web page setup, follow-up, testing, etc)
• Search Engine Optimization – massive code onslaught of your web site’s keywords and key phrases
• Blog with browser-based content management, allows any Internet computer to access/write blogs
• Google Analytics, AdWords, Pay-Per-Click campaigns
• Web Design & Development, Flash animation & Action Scripting, Ecommerce, Hosting, ASP, PHP, etc.